The follow-up that happens whether anyone remembers or not.

It's software-driven logic that sends the right message to the right person based on what they do — sign up, click, go quiet — instead of a human deciding each time. For a startup it means onboarding, nurture, and win-back run continuously without manual list pulls.

It depends on your model: HubSpot suits B2B SaaS with a sales team, Klaviyo suits ecommerce and consumer apps, Marketo suits larger B2B orgs with complex scoring. We audit your stack and volume before recommending, rather than defaulting to one tool.

A core program — welcome, onboarding, and one nurture track — typically launches in 3–4 weeks. Full lifecycle coverage with segmentation and CRM integration usually runs 6–8 weeks depending on data cleanliness.

We set up domain authentication (SPF, DKIM, DMARC), warm up sending domains gradually, and monitor bounce and spam-complaint rates before scaling volume. Inbox placement testing runs before every major sequence goes live.

We segment on behavior and lifecycle stage — product usage, plan tier, engagement recency — rather than firmographics alone, since that's what predicts who's ready for a nudge versus who needs nurturing. Segments get revisited monthly as usage data accumulates.

Yes — we build lead scoring and handoff triggers so sales gets notified the moment a contact hits sales-ready behavior, instead of marketing and sales working off separate lists. This is usually where the biggest pipeline lift shows up.

Our fee covers strategy, build, and ongoing optimization; the automation platform itself (HubSpot, Klaviyo, etc.) is a separate subscription billed directly to you based on contact volume. We scope both during the audit so there are no surprises.

We track activation rate, sequence-to-conversion rate, and revenue influenced by automated touches, not just opens and clicks. You get a monthly dashboard tying automation activity back to pipeline and retained revenue.

Yes, most engagements start with an audit of what's already live. We keep what's working, fix deliverability or targeting issues, and fill the gaps rather than rebuilding a program that's already performing.

We write and design full sequences as part of the engagement, using your product and customer voice as input. You review and approve before anything sends, and can hand us as much or as little copy direction as you want.

Most startups get the biggest early lift from three: welcome/onboarding, trial or activation nurture, and win-back for lapsed users. We build those first, then expand based on what the data says is leaking users.

Lifecycle programs aren't static — we revisit segmentation and messaging as your product or target customer shifts, which is part of the ongoing optimization cadence rather than a separate rebuild project.

Yes — we account for send-time localization, regional compliance (CAN-SPAM, GDPR, Australia's Spam Act), and region-specific segmentation from the start, which matters for any company expanding across those markets.

You get strategy, copy, build, and deliverability expertise in one team instead of hiring and managing multiple specialists, at a fraction of the cost of a full-time lifecycle marketer. We've built this for teams moving fast on limited headcount.

Start with a project scoping call where we audit your current data, tools, and lifecycle gaps. From there we send a proposal with timeline and cost, and can typically kick off the build within a week of sign-off.