A channel with a strategy, not a posting calendar.

It depends on who you're selling to. B2B startups usually get the most pipeline value from LinkedIn and X, with a founder-led presence doing a lot of the work. B2C and consumer startups lean on Instagram, TikTok, and increasingly YouTube Shorts, where discovery and community happen natively. We start from your ICP, not a platform checklist.

Organic builds the brand voice, proof points, and content library that paid then amplifies — running paid against weak organic just accelerates fatigue. For most early-stage clients we spend the first 60–90 days building organic foundations, then layer in paid boosting on what's already proven to convert.

Cadence is set by platform and capacity, not a round number. LinkedIn and X typically run 3–5 times a week per channel; Instagram and TikTok often need daily presence including Stories or short-form video to stay in the algorithm's good graces. We'd rather ship a sustainable cadence you can maintain than a heavy one that collapses in month three.

Our in-house team handles copywriting, graphic design, and short-form video editing for every post. For raw footage or founder interviews we'll either work from what your team captures on a phone or bring in a lightweight shoot, depending on budget and platform needs.

We monitor and respond to comments, DMs, and mentions across your active channels on a same-day SLA, in your brand voice. That includes routing product questions or complaints to your team, flagging sales-ready conversations, and keeping an eye on what competitors and your audience are saying.

We track engagement and reach as leading indicators, but the metrics that matter are UTM-tagged site traffic, sign-ups, and demo requests attributed back to social. Every monthly report ties activity to funnel movement, not just impressions, so you can see whether the channel is actually contributing to pipeline.

A single in-house hire covers one skill set — usually either content or community, rarely both plus paid and analytics. Motion 8 gives you that full bench for less than one full-time salary, plus the strategy and design layer a solo hire typically doesn't have. Some clients later bring social in-house once volume justifies it, and we're comfortable with that handoff.

Pricing is scoped to platform count, posting cadence, and whether paid social and influencer support are included — we don't run one flat package. Tell us your funnel stage and target channels on a scoping call and we'll come back with a fixed monthly retainer, not a vague estimate.

We build a written voice guide from your existing content, founder interviews, and customer language before we draft a single post, then run every piece through your approval workflow until it needs no edits. The goal is content your own team would have written, just faster.

Yes — we source and vet micro and mid-tier creators aligned with your ICP, manage outreach and briefing, and fold the resulting content into your organic and paid calendars. For B2C startups this is often the fastest way to borrow an audience's trust before you've built your own.

We boost organic posts that are already proving out engagement rather than building paid creative from scratch, and layer in dedicated conversion campaigns once we have retargeting audiences worth spending against. Media spend runs through your ad accounts so you keep full ownership and visibility.

That's the normal starting point for most companies we work with. We build the initial asset library — templates, brand voice guide, a content bank — as part of onboarding, so you're not blocked waiting on design before the calendar can start.

Light. You approve the monthly calendar and flag anything sensitive; we handle drafting, scheduling, and day-to-day replies. Founder-led platforms like LinkedIn or X work best with 15–20 minutes of your time a week for authentic commentary, which we'll script and prompt for.

A freelancer gives you one person's bandwidth and one skill set. Motion 8 gives you a strategist, designer, copywriter, and paid media specialist working from the same funnel data your other Motion 8 services already use — so social isn't an isolated channel, it's connected to the rest of your growth stack.

Book a scoping call and bring whatever you have — existing channels, a brand guide, or nothing at all. We'll audit what's there, propose a channel mix and calendar, and can typically have your first month of content in review within two weeks of kickoff.